Healthcare EHRs at a Crossroads: Innovate or risk being left behind? | PMB

Healthcare EHRs at a Crossroads: Innovate or risk being left behind?

August 5, 2025

The healthcare technology landscape is constantly evolving, and a crucial question emerges: are established EHR systems, like EPIC, at risk of becoming outdated if they don’t adapt to changing needs and technological advancements?

Disruptions have occurred in the past. Blockbuster, once a leader, didn’t adapt to streaming and declined. Netflix embraced innovation and succeeded.

This raises a question: Is a similar change coming to healthcare EMRs? Newer, more flexible EMRs are emerging, with the goal of improving the usability and efficiency of traditional systems.

Key trends shaping the future of healthcare technology and EMRs include:

  • AI and Machine Learning: AI is being integrated into EMRs to automate routine tasks, improve clinical decision support, enhance diagnostic accuracy, and create personalized care plans.
  • Interoperability: Effective care coordination and value-based care models depend on seamless data exchange between different healthcare systems.
  • Mobile-First and Cloud-Based Solutions: Cloud and mobile options are increasing the demand for accessible, flexible, and scalable EMR solutions.
  • Patient Engagement & Empowerment: EHRs are increasingly focused on tools such as portals, real-time records, and health tracking features to empower patients.
  • User-Centric Design: The focus is shifting towards user-friendly EMR interfaces that streamline clinical workflows and reduce physician burnout.

While companies like Epic remain dominant in large institutions, some reports suggest they face challenges related to complexity, cost, and a steep learning curve. Alternatives like Tebra (formerly Kareo + PatientPop), NextGen Healthcare EHR, and athenaOneare growing with user-friendly interfaces, flexible features, and more transparent pricing.

To thrive in this evolving environment, businesses in all industries, including healthcare technology, need to:

  1. Stay Current: Embrace new technologies and adapt to changing market dynamics.
  2. Stay Alert: Recognize emerging trends and potential disruptions early.
  3. Stay Curious: Continuously seek out new ways to innovate and improve.

There is constant evolution, not a “status quo” in the world of innovation

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